In 1984, Sega executives David Rosen and Hayao Nakayama led a management buyout with backing from CSK Corporation. Following a downturn in the arcade business in the early 1980s, Sega began to develop video game consoles, starting with the SG-1000 and Master System but struggled against competitors such as the Nintendo Entertainment System. Sega was sold to Gulf and Western Industries in 1969. Sega developed its first coin-operated game, Periscope, in 1966. Five years later, the company became known as Sega Enterprises, Ltd., after acquiring Rosen Enterprises, an importer of coin-operated games. Sega was founded by American businessmen Martin Bromley and Richard Stewart as Nihon Goraku Bussan on Jshortly after, the company acquired the assets of its predecessor, Service Games of Japan.
From 1983 until 2001, Sega also developed video game consoles. Sega is a subsidiary of Sega Group Corporation, a part of Sega Sammy Holdings. Its division for the development of both arcade games and home video games, Sega Games, has existed in its current state since 2020 from 2015 to that point, the two had made up separate entities known as Sega Games and Sega Interactive Co., Ltd.
Its international branches, Sega of America and Sega Europe, are headquartered in Irvine, California, and London. Sega Corporation is a Japanese multinational video game and entertainment company headquartered in Shinagawa, Tokyo. "Notice of Changes of Directors and Executive Officers at SEGA SAMMY HOLDINGS INC. "Sega Sammy Holdings Fiscal Year 2020 Full Results Appendix" (PDF).
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